Digital marketing & paid ads
Paid traffic that lands on a site built to convert it.
Google Ads, Meta (Facebook and Instagram), YouTube video ads, email, and content — planned and run by the same operator who builds and hosts your site. Every campaign is measured against leads and sales in your own analytics, not against clicks in an ad dashboard.
The real problem
Why the default way falls short.
Ads pointed at a slow, generic page
Most ad budgets are lost after the click: a slow homepage, no clear offer, a form that breaks on mobile. Because we build the landing pages too, the page each ad points to is fast, specific to that ad, and tracked end to end.
Reporting on the wrong number
Clicks, impressions, and "reach" are easy to grow and say little about revenue. We wire conversion tracking into your own analytics and CRM first, so spend is judged on cost per lead and cost per sale.
Agencies that own your accounts
Plenty of agencies run ads from their own accounts, so the history, audiences, and data leave with them. Your ad accounts, pixels, email lists, and content stay in your name from day one.
What you get
- Google Ads search, display, and Performance Max campaigns built around real buying-intent keywords
- Meta (Facebook and Instagram) campaigns with audiences, creative, and retargeting
- YouTube video ads, from short cut-downs of your footage to scripted spots
- Dedicated, fast landing pages per campaign, with conversion tracking wired in
- Email marketing: list setup, automated welcome and follow-up sequences, and newsletters
- Content on a publishing schedule you set — articles, guides, and social posts in your voice
- Community and reputation management: review requests, reply workflows, and monitoring
- Monthly reporting on cost per lead and cost per sale, from accounts you own
How a project runs
- 1 · Measure first — Before a dollar is spent we set up conversion tracking in your analytics and CRM, so every later decision is made on real lead and sale data.
- 2 · Plan the channels — We pick the one or two channels where your buyers already are — search intent, social, video, or email — instead of spreading a budget thin across all of them.
- 3 · Build pages and creative — Landing pages, ad copy, images, and video are built to match each campaign, then tested on real devices before launch.
- 4 · Run, cut, scale — We cut what does not convert, scale what does, and report the numbers that matter every month.
How we think about digital marketing & paid ads
Paid ads amplify whatever they point at. A strong offer on a fast, focused page gets cheaper leads every month as the campaigns learn; a weak page burns budget at the same rate no matter how clever the targeting is. That is why we treat the landing page as part of the campaign, not as a separate web project someone else owns.
Search ads and social ads do different jobs. Google Ads catches people already looking for what you sell, so it usually converts first and is easiest to measure. Meta and YouTube create demand among people who were not searching yet — slower to pay back, but they fill the top of the funnel and make later search cheaper. Most small businesses should start with one, prove the numbers, then add the other.
Email and content are the channels you own. Ad platforms change prices and rules without warning; a list of customers who opted in and a library of useful articles keep working when an ad account is paused. We set these up so they compound alongside your AI-SEO, and so they stay yours if you ever move on.
Where it fits
Industries this matters most for.
Questions
Digital marketing & paid ads FAQ
Which ad platforms do you manage?
Google Ads (search, display, Performance Max, YouTube) and Meta (Facebook and Instagram). We choose the platform based on where your buyers are and what you can measure, not on which one is easiest for us to run.
Do I need a minimum ad budget?
There is no fixed minimum, but a campaign needs enough spend to collect data. We give you a realistic starting budget for your market in the proposal, and we tell you if organic SEO is the better first move for you.
Who owns the ad accounts and data?
You do. Campaigns run in ad accounts, pixels, and email lists registered to your business. If we part ways, everything stays with you.
Do you also do social media and community management?
Yes: content calendars, posting, replies, review requests, and reputation monitoring — kept consistent with your site and ads so your brand reads the same everywhere.
Can you write content for my blog on a schedule?
Yes. We plan topics with you, write in your voice, and publish on the schedule you choose, with each piece structured for search and for AI assistants to cite.
Related services
The rest of the stack.
Let's build it
Tell us what you need. We'll scope it clearly and show you exactly what you'll own.