Work & case studies
Proof, not promises.
The projects below are ones we own and operate ourselves, which is why every number in them is first-hand and verifiable — migration counts, performance scores, wire bytes. No invented revenue figures, no unverifiable testimonials.
Deep case studies
Our own builds, documented end to end.
TuEstilo Moda: replatforming a 326-product store off WooCommerce
A family-owned Colombian fashion and jewelry store moved from WordPress + WooCommerce to a self-hosted Next.js + Medusa v2 stack: 326 products migrated 1:1, all 1,666 images re-hosted, native COP pricing, and $0/month in platform fees. Now in final staging while payments are wired.
Web design + AI-era SEOThis site: building an AI-era agency site with a full entity graph
The site you are reading, as a case study: 102 static Astro pages with full English/Spanish parity, a cascading JSON-LD entity graph from one Organization root, 102 build-time social cards, llms.txt for AI crawlers — Lighthouse 100, LCP 1.0 s, wire bytes down 70%.
AI-readiness retrofitPapaBear Hosting: AI-readiness retrofit for a live WordPress brand
Our own WordPress hosting brand, made AI-readable without a rebuild: one mu-plugin adds a canonical entity graph, a single-source 7-question FAQ (visible + schema), Speakable, social meta, an AI-crawler allowlist, and llms.txt — plus a nightly draft-first content engine with zero auto-publishing.
Client work
Selected client projects.
QuoteAutoShip
An auto-transport quoting platform with a CRM, chatbot lead capture, and analytics — the site, the automation, and the hosting from one operator.
GreenTies
Marketing site and content engine for a sustainability brand, structured for search and LLM citation from the ground up.
Why our own projects lead this page
An agency case study is only as good as its numbers, and numbers about someone else's business need their sign-off. The three studies above are projects OptimoWeb owns — our family's store, this very website, our hosting brand — so we can publish every metric without inflating anything. It's the same standard we hold our guides to, and the same transparency you'll get in a scoping conversation.